The year 2021 was an exceptional for our company. The last 12 months in ALLboards have been marked by continuous development, ALLboards Group is now a more mature, more recognizable brand with a much wider range of products in its offer. Recently, we have managed to implement a lot of new projects. How 2021 has 2012 been for us ? Find out by reading this article.
The constant expansion of the offer is one of the most important points of ALLboards Group’s strategy. In 2021, we introduced several new product categories to the market, including unique products and complete novelties.
New products introduced at Home & Decor offer, which included magnetic glass pictures, METALboards magnetic boards and glass chopping boards became extremely popular. It is also worth mentioning about a unique series of boards for children. KIDSboards is a completely new product category that every child would enjoy. All the above-mentioned products are the highest quality. Our clients appreciate the solutions we offer and very often decorate their homes with functional whiteboards, which are also unconventional ornaments.
Another novelty introduced in 2021 are the ceramic projection boards MEGAboards. These boards are characterized by their non-standard height of 1.5 m. It is a dimension unattainable for other manufacturers. The offer includes boards with five standard lengths: 1.5m, 1.8m, 2m, 2.4m and 3m. However the length of the board can also be customised individually by the customer, as each of the MEGAboards is made to order.
In 2021, our offer was also be expanded by other items, such as waterproof pavement signs, waterproof chalk boards, key cabinets or display cases. Our assortment is constantly growing, however we do not forget what is most important to us. We continue to focus on the quality of products and the satisfaction of our customers.
ALLboards UK and ALLboards France join ALLboards Group
Last year for ALLboards Group was also a year of expansion to other countries. Two more European branches have joined the ALLboards family. In March, ALLboards UK debuted on the UK market, and in August, ALLboards France joined the group. Opening offices at such large markets as the British and French was a great organizational and logistic challenge, but at the same time it gave plenty of room for further development in sales for the entire group.
New logo and rebranding
As ALLboards Group is an international brand, in 2021 we took further steps to improve our image. In November, we presented a new logo of our company, which was introduced in all branches of the Group. The logo has been refreshed, it has become more legible and modern, but at the same time it has retained its current symbolism. Along with the new logo, we implemented a coherent corporate identity, visible in social media and on our websites. We are convinced that the decision to undergo rebranding was right and will allow us to move with the times spirit.
The past 12 months have been incredibly positive for us in many ways. We introduced new product categories to the market, expanded our operations to two large European markets, strengthened the position of the ALLboards brand, achieved record turnover and employment levels throughout the Group. However we will not stop on this. The ALLboards Group continues to grow rapidly and has great plans for 2022, including developing the offer, further foreign expansions and consistent strengthening of its position on the markets. All this while maintaining the highest quality of products and services.